How Generations Are Changing Their Financial Priorities

Financial worries rarely belong to just one age group. Whether it is keeping up with everyday expenses, building an emergency fund, preparing for retirement, or thinking about future healthcare costs, people at different stages of life face different questions about money.

Recent research from the 2025 Insurance Barometer Study, conducted by Life Happens and LIMRA, offers an interesting look at how financial concerns vary across generations. One concern, however, continues to appear near the top of the list: preparing financially for retirement.

Retirement Remains a Major Concern

For many Americans, having enough money to retire comfortably remains an ongoing source of uncertainty. In the 2024 study, 44% of respondents said they were concerned about having enough money for retirement.

This concern has remained consistent throughout the history of the study, suggesting that retirement planning continues to be a long-term financial challenge rather than a temporary worry.

But while some concerns remain remarkably consistent, the generations experiencing them most strongly can change over time.

A Shift in Generational Priorities

One of the more notable findings is the changing pattern of financial concern among different age groups.

Millennials reported the highest level of concern across nine of the 15 financial issues included in the study. This represents a noticeable shift from earlier findings, when Gen X reported the highest concern across most of the financial topics measured.

The change illustrates how financial priorities can evolve as different generations move through different stages of life.

Millennials, for example, may be balancing retirement savings with emergency funds, healthcare expenses, income protection, housing costs, and other responsibilities. These overlapping financial pressures can make long-term planning feel more complicated.

The Concerns Go Beyond Retirement

When looking more closely at the issues that concern Millennials, several themes stand out.

Retirement savings remain a significant priority, with 54% expressing concern about having enough money for the future.

Emergency savings are another major consideration, with 45% worried about having sufficient funds available when unexpected expenses arise.

Income protection is also important. Around 45% expressed concern about being able to support themselves if an illness or injury prevented them from working.

Healthcare and long-term care add another layer of uncertainty, with 40% concerned about medical expenses and another 40% concerned about paying for long-term care if they could no longer care for themselves independently.

Taken together, these concerns point toward a broader issue: people are not simply thinking about one financial milestone. They are trying to prepare for several possible challenges at once.

The Knowledge Gap

Interestingly, concern does not always translate into financial protection.

Life insurance ownership, for example, was lower among Millennials than among Gen X respondents in the study. Cost was one reason cited by people who did not have coverage.

At the same time, many respondents significantly overestimated what life insurance might actually cost. Some relied on guesses or general impressions rather than specific information when estimating premiums.

That gap between perception and reality can make financial planning more difficult. When people assume something is unaffordable before learning what options are available, they may never explore the coverage that could potentially fit their circumstances.

Different Risks, Different Types of Coverage

Life insurance is not the only type of protection that can relate to these financial concerns.

For someone worried about losing their income because of a disabling illness or injury, disability insurance may be worth exploring. Yet awareness and ownership of this type of coverage remain relatively limited among younger adults.

Long-term care is another area that deserves attention. Depending on the policy and circumstances, certain insurance products can combine life insurance with long-term care benefits, giving people another option to consider when planning for multiple financial risks.

The right solution will depend on individual circumstances, finances, goals, and existing coverage. There is no single product that addresses every financial concern.

Turning Financial Concerns Into Questions

Financial uncertainty can feel overwhelming when every possible risk is considered at once. A more practical approach may be to identify the concerns that matter most and learn what tools exist to address them.

That could mean reviewing life insurance, exploring income protection, learning about long-term care coverage, strengthening emergency savings, or simply taking a closer look at an existing financial plan.

The first step is often information.

Understanding how different types of insurance work, what they may cover, and how costs are determined can make it easier to have a meaningful conversation with a qualified insurance professional.

Planning for More Than One Future

Financial priorities change as life changes. The concerns of one generation may look different from those of another, but the underlying need is familiar: people want to feel more prepared for the unexpected while building toward the future.

Rather than trying to solve every financial concern at once, starting with the risks that matter most can create a clearer path forward.

Because financial planning is not only about preparing for retirement. It is also about understanding the risks along the way—and knowing what options are available when life takes an unexpected turn.

Beyond the Hype: The Real Shift in AI Underwriting

For more than a decade, insurers have been examining how technology is changing underwriting.

Yet one challenge has remained remarkably persistent: underwriters spend too much time doing work that is not actually underwriting.

Across the industry, professionals have traditionally devoted a significant portion of their working day to activities such as collecting information, checking documents, entering data, coordinating administrative tasks, and navigating multiple systems.

Recent research suggests that this is beginning to change.

The improvement may have been gradual so far, but the expectations surrounding artificial intelligence and automation are anything but incremental.

For the first time, many insurance executives appear to believe that technology could fundamentally reshape how underwriting is performed—and do so at a much faster pace than previous waves of innovation.

The Difference Between Another Technology Wave and a Real Shift

Insurance has experienced its share of technological revolutions.

Knowledge-management systems promised easier access to information. The Internet of Things introduced new sources of real-time data. Advanced analytics gave insurers increasingly sophisticated ways to identify patterns and assess risk.

Each became part of the broader insurance technology landscape.

But none completely redefined the underwriter’s role.

AI may be different.

The combination of generative AI, automation, advanced data ingestion, natural-language processing, and increasingly intelligent decision-support tools has the potential to address one of underwriting’s most persistent problems: the amount of time spent assembling and processing information instead of applying expertise to risk.

That distinction is important.

The goal is not simply to make existing underwriting faster.

It is to rethink what the underwriter should actually be doing.

Automation Could Change the Equation

Recent executive research points toward a significant reduction in the amount of time underwriters may spend on non-core activities as AI and automation mature.

Across different insurance segments, executives increasingly expect these technologies to have a meaningful impact on underwriting.

The change is already underway.

Over the past several years, insurers have experimented with AI in areas such as data collection, information synthesis, risk analysis, and underwriting support.

Not every experiment has delivered the expected results. But the broader direction is becoming clearer: AI is increasingly being viewed as a practical tool for removing friction from underwriting rather than simply an experimental technology.

Several workforce expectations illustrate the scale of the change:

  • 81% of surveyed underwriting executives expect AI and generative AI to create new roles to a large or very large extent.
  • 65% believe their workforce will require additional skills as AI becomes more deeply integrated into underwriting.
  • 42% expect they may need access to external talent pools to fully capture the technology’s potential.

These figures point to an important conclusion.

The AI transformation of underwriting is not only a technology story.

It is a workforce story.

The Rise of the AI-Augmented Underwriter

The underwriter of the future is unlikely to be replaced by a machine.

Instead, the role may increasingly become a collaboration between human expertise and machine capabilities.

AI can already support many activities that traditionally consume substantial amounts of underwriting time.

Natural-language systems can interpret requests from customers and brokers, identify relevant information, and route inquiries toward appropriate workflows.

Automated data ingestion can collect and organize information from multiple sources.

Pattern-recognition models can identify relationships and anomalies that might otherwise require significant manual investigation.

Decision-support tools can help assess straightforward cases, while automated workflows can coordinate multiple steps within a single process.

The result is a potential shift in the division of labor.

Machines handle more of the information-heavy work. Humans spend more time on judgment, relationships, exceptions, and complex risk decisions.

That does not make underwriting less important.

It makes the human contribution different.

From Data Collectors to Risk Decision-Makers

Consider how much of an underwriter’s expertise can be buried beneath administrative work.

A professional may have years of experience assessing complex risks, yet much of the working day can still be consumed by finding documents, reconciling information, entering data, requesting missing details, and moving between systems.

AI has the potential to absorb more of these activities.

Instead of beginning every assessment with a blank screen and a collection of fragmented information, an underwriter could increasingly begin with an AI-generated view of the risk, supported by relevant data, identified patterns, and suggested next steps.

The human then becomes the critical layer of judgment.

They can challenge assumptions, investigate unusual circumstances, apply contextual knowledge, communicate with brokers or customers, and make decisions where automated systems are less reliable.

This is not the disappearance of underwriting.

It is the reinvention of underwriting work.

Three Priorities for an AI-Enabled Underwriting Future

Technology alone will not deliver this transformation.

Insurers will need to rethink strategy, talent, workflows, and organizational culture at the same time.

1. Build an AI-Led Strategy

AI initiatives should not exist as disconnected experiments.

Insurers need a clear strategy for how AI will operate within their broader technology environment, supported by a strong digital foundation.

As AI systems become increasingly agentic, the opportunity becomes even broader.

Instead of simply using AI to answer questions or summarize information, underwriters may eventually be able to delegate individual workflow tasks to specialized AI agents.

An agent could gather information, another could organize documents, another could compare relevant risk factors, and another could prepare a preliminary assessment.

The underwriter remains responsible for the overall decision while AI coordinates more of the surrounding work.

2. Reimagine Talent and Workflow

Introducing AI without redesigning the underlying workflow can limit its value.

Insurers should consider how work should be divided between people and machines, which skills will become more important, and where human expertise will deliver the greatest value.

A skills-based approach can help organizations identify emerging capabilities, retrain existing employees, and prepare teams for new responsibilities.

At the same time, AI adoption needs to be connected to broader process redesign.

Simply adding an AI tool to an inefficient workflow does not create an efficient workflow.

The process itself may need to change.

Responsible AI principles should also be embedded throughout this transition, particularly when automated systems influence important underwriting decisions.

3. Create a Culture of Experimentation

AI is developing too quickly for organizations to rely entirely on traditional top-down innovation models.

Employees working closest to underwriting processes often have the clearest understanding of where technology could remove unnecessary effort.

Giving teams room to experiment can reveal valuable use cases that may not emerge from a centralized technology strategy.

The objective is not uncontrolled experimentation.

It is structured curiosity: allowing employees to test new capabilities while maintaining appropriate safeguards around core decisions, data, security, and risk.

The organizations that learn fastest may be those that create enough freedom to experiment without losing control of the decisions that matter most.

The Underwriter Is Not Disappearing

Technology has repeatedly changed the tools underwriters use.

AI may change the work itself.

But that does not mean human expertise becomes less valuable.

In a more automated environment, underwriters may spend less time collecting information and more time interpreting it. Less time navigating administrative processes and more time evaluating complex risks. Less time performing repetitive tasks and more time exercising judgment.

The central question is therefore not:

“Will AI replace the underwriter?”

A more useful question is:

“What could an underwriter accomplish if AI handled more of the work surrounding the decision?”

That question opens a much broader vision for the future.

From Automation to Augmentation

The next chapter of underwriting is unlikely to be defined by technology alone.

It will be defined by how effectively insurers combine human judgment, intelligent automation, data, and increasingly capable AI systems.

Previous technology waves changed individual parts of underwriting.

The current generation has the potential to connect those parts into something much more integrated.

If insurers build the right digital foundations, rethink workflows, invest in new skills, and encourage responsible experimentation, AI could help move underwriting away from administrative complexity and toward what it does best: understanding risk and making informed decisions.

The future underwriter may not be less human.

They may simply have a much more capable machine working beside them.

Building Insurance Resilience in a Changing Trade Landscape

Global trade is becoming harder to predict.

Changes in tariffs, supply chains, inflation, interest rates, consumer spending, and geopolitical relationships can quickly move from one part of the economy to another. For businesses, this means that traditional approaches to planning, pricing, sourcing, and risk management may no longer be enough.

Insurance is deeply connected to these changes.

When economic conditions shift, the impact can appear across the entire insurance value chain—from customer demand and premium volumes to claims costs, investment returns, operating expenses, and risk appetite.

Some economic scenarios suggest that trade disruptions could contribute to higher inflation while putting downward pressure on global economic growth. Higher interest rates can also create challenges for insurers managing the relationship between assets and liabilities, while changes in investment yields can affect earnings.

At the household level, these pressures can translate into higher everyday costs and reduced disposable income.

For insurers, the consequences can be significant.

Life and property-and-casualty businesses may face softer demand as consumers and companies become more cautious about spending. At the same time, insurers may encounter shrinking risk pools, greater pressure on premiums, rising claims severity, and increased volatility in financial results.

Yet uncertainty does not only create risk.

It can also expose opportunities to rethink how insurance companies operate.

The organizations that strengthen their ability to adapt may be better positioned not only to absorb disruption, but to find new sources of growth within it.

Resilience Is More Than Surviving Disruption

Resilience is often described as the ability to withstand a shock.

For insurers, that definition is no longer sufficient.

Modern resilience means being able to absorb disruption, adapt quickly, continue delivering value, and emerge from uncertainty with stronger capabilities than before.

This distinction matters.

A company that simply survives a difficult period may return to where it was before. A resilient organization can use disruption as a reason to improve its operating model, technology, workforce, customer relationships, and strategic position.

Research across industries has repeatedly linked stronger organizational resilience with better performance during periods of significant stress.

For insurers facing an increasingly unpredictable environment, resilience should therefore become an enterprise-wide capability rather than a collection of isolated initiatives.

Four dimensions are particularly important.

1. Operational Resilience: Make the Business More Adaptable

Insurers are facing simultaneous pressure from rising operating costs, increasing competition, changing customer expectations, new purchasing behaviors, and evolving risk patterns.

Simply cutting costs may provide short-term relief, but sustainable resilience requires structural improvement.

Modern technology, automation, data, and AI can help insurers redesign processes and create more efficient operating models.

The most effective approach is unlikely to be human versus machine.

It will be human plus machine.

Automation can handle repetitive processes, AI can analyze large volumes of information, and employees can apply judgment, experience, and context where they matter most.

Operational resilience also extends beyond internal processes.

Supply chains, procurement, sourcing, technology providers, and distribution networks all need to be considered. Organizations can explore new sourcing models, shared capabilities, specialized service networks, and more flexible operating structures to improve efficiency and access expertise.

Distribution itself is also changing.

Embedded insurance, for example, allows coverage to be offered directly through platforms customers already use, such as travel, retail, or digital services.

The broader lesson is simple: resilience can come from redesigning how insurance is delivered, not merely from reducing what it costs.

2. Commercial Resilience: Rethink Pricing and Growth

Economic uncertainty creates a difficult commercial balancing act.

Insurers need to determine which rising costs they can absorb, which need to be reflected in pricing, and how those decisions will affect demand.

This becomes particularly challenging when claims costs are already increasing and customers are becoming more sensitive to price.

A purely transactional approach may not be enough.

Insurers can look for opportunities to better understand customer needs and develop products around actual behaviors, preferences, and changing circumstances.

Behavior-based offerings, flexible coverage structures, personalized services, and new distribution models can create opportunities to remain relevant even when customers are under financial pressure.

Growth may also require a different perspective on partnerships, investments, and acquisitions.

In slower economic conditions, disciplined strategic choices can help insurers strengthen capabilities while preparing for the next phase of growth.

3. Technology Resilience: Build a Stronger Digital Foundation

Technology has become central to insurance resilience, but the goal should not be to accumulate more technology.

It should be to build a digital environment that is secure, adaptable, and capable of supporting continuous innovation.

Three capabilities are particularly important:

Cybersecurity.
As insurers become more connected, their exposure to cyber threats increases. Strong security controls, monitoring, governance, and response capabilities need to be embedded into the technology environment.

AI and automation.
AI can help improve productivity, identify emerging risks, analyze customer interactions, and support faster decision-making. Increasingly autonomous AI systems may also monitor information in real time and trigger appropriate workflows.

Data foundations.
AI is only as useful as the data surrounding it. Simplified cloud environments, reliable data pipelines, strong model governance, and connected technology architectures can provide the foundation required for intelligent decision-making.

The objective is a digital core that can evolve as technology evolves.

A resilient technology strategy should allow insurers to adopt new capabilities without having to rebuild the organization every time a new innovation emerges.

4. People Resilience: Invest in the Workforce Behind the Transformation

Technology cannot create resilience on its own.

People remain responsible for interpreting information, challenging assumptions, managing relationships, making complex decisions, and turning new technology into practical business outcomes.

This makes talent strategy just as important as technology strategy.

Insurers need to think differently about how they attract, develop, and retain people.

Continuous learning, flexible career paths, digital skills, and opportunities to work with emerging technologies can help make insurance careers more attractive to a new generation of professionals.

This is particularly important as experienced employees retire and organizations face the loss of institutional knowledge.

AI can also contribute to workforce development.

It can help identify skills gaps, recommend learning opportunities, and reduce the time employees spend on repetitive work.

For example, an underwriter supported by AI may spend less time gathering and organizing information and more time evaluating complex risks.

As technology changes traditional apprenticeship models, insurers may also need to look beyond conventional talent pipelines and access specialized expertise from outside the organization.

The workforce of the future may be defined less by tenure and more by adaptability.

Resilience Should Act Like a Trampoline, Not a Cushion

There is an important difference between absorbing disruption and using disruption as a catalyst.

A cushion softens a fall.

A trampoline absorbs impact and creates upward momentum.

That is a useful way to think about organizational resilience.

The goal is not simply to make a company strong enough to withstand difficult conditions. It is to build an organization capable of learning from disruption, adapting its response, and emerging with new capabilities.

That requires resilience to be treated as a connected strategy.

Operational efficiency cannot be separated from technology. Technology cannot be separated from talent. Commercial strategy cannot be separated from customer behavior. And risk management cannot be separated from the broader economic environment.

These elements increasingly influence one another.

Turning Uncertainty Into Strategic Momentum

The global economic environment is likely to remain complex.

Trade relationships can change. Costs can move unexpectedly. Customer behavior can shift. Technology can introduce new opportunities and new risks at the same time.

Insurers cannot eliminate this uncertainty.

They can, however, become better prepared to respond to it.

That means moving beyond short-term reactions and building capabilities that remain useful across multiple scenarios.

The most resilient insurers will not necessarily be those that predict every disruption correctly.

They will be those capable of responding quickly when the prediction is wrong.

Ultimately, resilience is not a defensive strategy.

It is a growth capability.

In an unpredictable market, the ability to adapt may become one of the most valuable assets an insurer can build.

Why Some Parents Consider Life Insurance for Their Children

Life insurance is usually discussed in the context of adults—parents protecting children, partners planning for shared responsibilities, or families preparing for the unexpected. But life insurance can also be purchased for children.

Known as child life insurance or juvenile life insurance, this type of coverage is designed specifically for minors. At first, the idea may seem unnecessary or difficult to think about. After all, most parents naturally focus on helping their children grow, learn, and build their futures—not on imagining what could go wrong.

Yet child life insurance is generally less about expecting the unexpected and more about planning ahead. Depending on the policy, it can provide a death benefit, accumulate cash value, and potentially give a child access to permanent life insurance later in life.

What Is Child Life Insurance?

Child life insurance is commonly offered as a permanent life insurance policy, meaning it can remain in force for the insured child’s lifetime as long as the policy requirements are met.

One purpose is to provide a death benefit if the child dies while covered. No family wants to face such a loss, but financial responsibilities can make an already devastating situation even more difficult. A death benefit may help with expenses associated with a funeral, medical care, or other immediate financial needs.

Another feature of certain permanent policies is cash value. Over time, a portion of the premiums may contribute to cash value within the policy. Depending on the policy and its terms, that value may eventually become a financial resource that can be used for a variety of purposes.

Why Do Families Consider Coverage for a Child?

There is no single reason families explore child life insurance. For some, the appeal is long-term insurability. For others, it is the potential cash value or the financial support a death benefit could provide.

Future Insurability

One of the more distinctive features of some child life insurance policies is the opportunity to secure permanent coverage while a child is young.

No one can know exactly how a person’s health will change over the course of their life. Certain health conditions that develop later could make obtaining life insurance more difficult or more expensive.

With an appropriate permanent policy purchased during childhood, the child may have coverage that continues into adulthood regardless of future changes in health, subject to the policy’s terms.

Age can also influence the cost of life insurance. Coverage purchased at a younger age may have different pricing than comparable coverage purchased later, although premiums and eligibility depend on the specific policy and insurer.

Some policies may be available shortly after birth, while eligibility requirements vary by insurer and the child’s health circumstances.

Cash Value and Future Opportunities

Permanent life insurance can also have a cash-value component, which is one reason some families view child coverage as part of longer-term financial planning.

If cash value accumulates, the policy owner may eventually be able to access it according to the policy’s rules. Depending on the circumstances, it could potentially be used toward major expenses such as education, a vehicle, housing, or another financial goal.

However, cash value should not be treated as a guaranteed savings account. Growth, fees, interest, taxes, loans, withdrawals, and other policy provisions can affect how much value is ultimately available.

Understanding these details before purchasing a policy is essential.

A Financial Resource During a Difficult Loss

The most difficult reason to consider child life insurance is the possibility of a child’s death.

A death benefit cannot change the loss, but it may provide financial support at a time when a family is facing emotional and practical challenges. Depending on the policy and circumstances, the benefit could help with funeral expenses, medical bills, time away from work, or other costs.

For some families, this potential support is one part of a broader financial plan.

How Does Child Life Insurance Work?

Parents or legal guardians generally purchase and own a policy on behalf of a minor. In some circumstances, grandparents may also purchase coverage with the appropriate parental involvement or consent.

The application process varies by insurer. It may include questions about the child’s health and medical history, along with a review of relevant medical records. A medical examination may or may not be required depending on the policy, the insurer, and the child’s circumstances.

Children with certain health conditions or who were born prematurely may face different eligibility requirements, waiting periods, or underwriting considerations.

Because policies differ significantly, it is important to understand the specific requirements before assuming coverage will be available.

What Happens When the Child Becomes an Adult?

One of the long-term considerations is what happens to the policy as the child grows up.

Depending on the contract, a permanent policy may continue into adulthood without requiring the child to purchase an entirely new policy. Ownership may also eventually be transferred from the parent or guardian to the child.

That can give the child greater control over the policy and its potential benefits later in life.

However, the exact options—including ownership transfers, premium requirements, cash-value access, and coverage limits—depend on the policy.

Can a Child Life Insurance Policy Be Canceled?

Permanent life insurance generally offers several options, but canceling a policy can have financial consequences.

A policy owner may be able to surrender the policy and receive its available cash surrender value. In other situations, the owner may stop paying premiums, potentially causing the policy to lapse depending on its structure and available values.

Some permanent policies may also allow loans against cash value.

These choices can affect the policy’s death benefit, future cash value, premiums, and potential tax treatment. For that reason, it is worth discussing the consequences with an appropriately qualified insurance or financial professional before making changes.

Is Child Life Insurance Right for Every Family?

Not necessarily.

Families have different financial priorities, and child life insurance is only one possible planning tool. Some families may prefer to prioritize emergency savings, education funds, retirement planning, or other forms of financial protection.

For others, the combination of permanent coverage, potential future insurability, cash value, and a death benefit may make the option worth exploring.

The important question is not simply whether child life insurance exists, but what purpose it would serve within your family’s broader financial plan.

Looking at the Bigger Picture

Planning for a child’s future can involve decisions that feel far away: education, independence, housing, career opportunities, and financial security.

Child life insurance may play a role in that conversation, particularly when families are interested in long-term coverage and the features associated with permanent policies.

It is not a guarantee of financial success, nor is it the only way to prepare for the future. But for some families, it can be one piece of a larger strategy designed to give a child options that extend well beyond childhood.

Before purchasing coverage, take time to compare policy terms, costs, guarantees, cash-value features, exclusions, ownership provisions, and long-term obligations. A qualified professional can also help explain how a particular policy would fit into your overall financial picture.

The future is impossible to predict—but thoughtful planning can give families more choices when that future arrives.

A Smarter Approach to Natural Catastrophe Claims

Natural catastrophes are becoming harder to treat as occasional disruptions.

Floods, wildfires, storms, earthquakes, and other climate-related events are placing increasing pressure on communities, businesses, governments, and insurers. In the first half of 2025 alone, global insured catastrophe losses reached an estimated $84 billion, putting the year on track to become another in a growing run of years with losses exceeding $100 billion.

For insurers, this is more than a claims-volume problem.

It represents a fundamental shift in the underlying risk environment.

As the frequency, severity, and unpredictability of catastrophic events evolve, insurers are being forced to reconsider not only how they price and manage risk, but also how they support customers before, during, and after a loss.

The traditional insurance model has largely been built around a simple sequence:

Risk occurs → damage happens → claim is submitted → insurer pays.

That model is increasingly being challenged.

The emerging opportunity is to create something more proactive:

Understand the risk → help prevent the loss → respond quickly → support recovery.

When a Claim Becomes a Moment of Truth

Few interactions between an insurer and its customer are as emotionally significant as a catastrophe claim.

When a home is damaged by flooding or fire, a business is forced to close, or a family suddenly loses access to essential belongings, customers are not simply evaluating a financial transaction.

They are asking whether the organization they trusted will actually be there when they need it.

This makes claims a defining moment for the insurance brand.

A slow response, unclear communication, or complicated settlement process can turn an already difficult situation into a deeply frustrating experience. In an era of social media and immediate communication, those experiences can also quickly become public.

As a result, claims quality is increasingly a brand issue.

Despite significant investment in digital transformation and AI, improvements in several customer-experience measures have remained relatively modest in recent years. Some insurers have seen progress in customer satisfaction, but broader measures such as loyalty, effort, and long-term relationship value continue to present challenges.

The message is clear: improving the claims experience is not simply about operational efficiency.

It is about building lasting trust.

From Paying for Losses to Helping Prevent Them

One of the most important changes taking place across insurance is a shift from a payout mindset to a protection mindset.

Historically, insurers have primarily responded after an event occurred. Increasingly, technology allows them to intervene earlier.

Connected devices, predictive analytics, generative AI, agentic AI, satellite information, environmental data, and other technologies can help identify potential risks before they become costly claims.

Imagine a connected property where a system detects an electrical hazard before it triggers a fire.

Or a building where sensors identify a water leak before significant structural damage occurs.

Or a community where predictive models identify increasing wildfire risk and trigger preventative measures before flames reach vulnerable properties.

In each case, the insurer is doing more than preparing to pay a claim.

It is helping reduce the probability or severity of the loss itself.

That represents a fundamental change in the role insurance can play.

Three Ways the Claims Model Is Changing

1. From Reactive Claims to Proactive Protection

The first opportunity is to identify and address risks before they become losses.

IoT devices can continuously monitor properties and equipment. AI can analyze large volumes of information to detect unusual patterns. Predictive models can help identify emerging risks.

Together, these technologies can support earlier intervention.

For insurers, that may mean fewer severe claims and more efficient operations.

For customers, it can mean something even more valuable: avoiding the loss altogether.

The future of claims may therefore begin before a claim exists.

2. From Transactional Service to Customer Experience

Technology should not make the claims journey more complicated simply because the underlying systems are becoming more sophisticated.

Customers generally want the opposite: fewer steps, clearer communication, faster answers, and greater visibility into what happens next.

AI can help by summarizing complex claim information, identifying missing actions, routing cases, supporting employees, and giving customers more timely updates.

But technology is only part of the equation.

The best digital claims experiences should combine speed with empathy, automation with human judgment, and efficiency with transparency.

The goal is not to remove people from the claims journey.

It is to remove unnecessary friction so people can focus on the moments where human interaction matters most.

3. From Catastrophe Response to Catastrophe Resilience

Traditional catastrophe models have primarily focused on estimating potential losses.

That remains important, but the scale and complexity of emerging risks are encouraging insurers to think more broadly about resilience.

Instead of asking only:

“How much could this event cost?”

insurers can increasingly ask:

“What can we do to reduce the damage before the event occurs?”

This could include preventative property measures, automated alerts, environmental monitoring, physical risk mitigation, rapid-response services, and partnerships with organizations capable of acting on the ground.

Resilience can therefore become more than a pricing consideration.

It can become a source of product innovation.

Data Could Change the Way Insurers See Risk

The increasing availability of real-time and historical data is another major driver of this shift.

Property sensors, connected devices, satellite imagery, weather information, claims histories, customer interactions, and other data sources can provide insurers with a much richer picture of risk.

But data alone is not the answer.

The real value comes from turning information into timely action.

An insurer that knows a property is at elevated risk but cannot communicate with the customer or initiate preventative support has only partially solved the problem.

The future model will require stronger connections between data, prediction, decision-making, and action.

This is where AI agents and automated workflows could become particularly important.

Instead of simply identifying a risk, intelligent systems could potentially help initiate the next appropriate step—whether that means notifying a customer, escalating a case, coordinating an inspection, or supporting a claims professional.

Catastrophe Risk Is Also a Test of Operational Resilience

As catastrophe events become more frequent or severe, insurers may face sudden surges in claims volumes.

Thousands of customers may need assistance at the same time.

Traditional manual processes can struggle under these conditions.

Automation and AI can help insurers scale certain activities more effectively, from initial claims intake and document processing to case summaries, customer communications, and workflow management.

This can allow human teams to focus on complex cases while technology handles more repetitive tasks.

However, resilience also requires preparation.

Systems need to be tested under pressure. Data needs to remain accessible. Communication channels need to function during disruption. Employees need clear processes. Customers need reliable information.

A resilient claims operation is therefore not simply one that processes claims quickly.

It is one that can continue functioning when demand suddenly exceeds normal capacity.

Innovation Needs to Be Measured by More Than Technology

The insurance industry has been investing heavily in innovation, and evidence suggests that many initiatives are producing meaningful results.

Research has found that a large majority of innovation programs achieve or exceed their expected financial outcomes. Even more report progress against non-financial objectives such as customer engagement, satisfaction, brand strength, and employee experience.

This matters because the value of innovation cannot always be captured in a single financial metric.

A successful claims transformation may reduce expenses.

But it may also shorten customer wait times, improve employee productivity, strengthen communication, reduce preventable losses, and help customers recover more quickly.

Those outcomes are interconnected.

The New Claims Equation

The changing catastrophe landscape is forcing insurers to reconsider what a successful claims experience looks like.

It is no longer enough to simply calculate the loss accurately and issue the appropriate payment.

Customers increasingly expect insurers to help them understand risk, prevent avoidable damage, respond quickly when something happens, and guide them through recovery.

That requires a different model of insurance.

One built around prevention as well as compensation, prediction as well as reaction, and relationships as well as transactions.

The insurers that adapt successfully will not necessarily be those with the most technology.

They will be those that connect technology to a clear purpose: helping customers experience less disruption, recover faster, and feel supported when uncertainty becomes reality.

As catastrophe risk continues to evolve, insurance has an opportunity to become more than a financial safety net.

It can become part of the resilience system itself.

The future of claims is not simply about paying faster. It is about preventing more, responding smarter, and helping people recover with greater confidence.

Building Protection Around Our Whole Family

Starting a relationship, building a family, and creating a future together can be deeply meaningful experiences. But for some LGBTQ+ adults, those milestones may come with an additional layer of uncertainty when family support is limited or complicated.

That reality makes financial planning especially important. When partners build a life together, they are not only thinking about today—they are also considering what could happen if one person is suddenly no longer there to contribute financially.

For one married couple raising a blended family, this realization became particularly clear when they began preparing for the arrival of their first child together. Although they had heard of life insurance before, becoming parents changed the way they thought about financial protection.

From Awareness to Action

Life insurance was something they understood in principle but had not initially considered a priority. That changed as their family grew.

Their decision was ultimately rooted in a simple concern: if something unexpected happened to either parent, they did not want the surviving partner or their children to face additional financial pressure while already dealing with a loss.

For them, life insurance became one part of a broader family plan—a way to prepare for responsibilities that would continue even during difficult circumstances.

Why Family Structure Can Matter

Every family has its own circumstances, relationships, and financial responsibilities. For LGBTQ+ families, those considerations can sometimes include questions about legal arrangements, inheritance, beneficiaries, wills, and how assets may be handled after a death.

Life insurance can be one tool people consider when thinking about how financial resources should be passed to the people they intend to support. Naming beneficiaries and reviewing financial arrangements can help families make their wishes clearer, although individual legal and financial situations vary.

The important point is not that every family needs the same type or amount of coverage. It is that families can benefit from understanding their options and considering how their financial plans align with the people they care about.

Starting the Conversation

Life insurance conversations often begin at major life moments: getting married, having children, buying a home, taking on new financial responsibilities, or thinking more seriously about the future.

Those conversations can also extend beyond partners. Parents, siblings, and other loved ones may need to consider what financial responsibilities could remain if something happens to them.

For example, a small employer-provided policy may not necessarily be enough to cover final expenses, outstanding debts, housing costs, or other financial obligations. Reviewing what already exists can be a useful first step toward understanding whether additional coverage might be appropriate.

More Than a Policy

For many families, life insurance represents more than a monthly payment or a policy document. It can be part of a larger effort to create financial continuity when life takes an unexpected turn.

The goal may be to help a surviving partner maintain the household, give children greater financial stability, cover immediate expenses, or preserve opportunities for the future.

It can also provide something less tangible: the reassurance that important financial responsibilities have been considered in advance.

Understanding the Need

Research has shown that many people recognize a need for life insurance but still do not have coverage—or feel that their existing coverage may not be enough. That gap can come from uncertainty about cost, confusion about different types of policies, or simply not knowing where to begin.

The first step does not have to be complicated. A basic needs assessment can help provide a starting point by considering income, debts, housing costs, future education expenses, final expenses, and the financial needs of dependents.

From there, speaking with a qualified insurance professional can help someone understand the types of coverage available and how they may fit into an overall financial plan.

Planning Today for the People You Love

No one can predict every change life will bring. But families can take steps to prepare for some of the financial responsibilities that may remain if something unexpected happens.

For LGBTQ+ couples, blended families, single parents, and families of every kind, the underlying question is often the same:

If something happened to me tomorrow, would the people I care about have the financial support they need?

Thinking about that question may not always be easy. But starting the conversation can be an important part of building a thoughtful plan for the future.

When Was the Last Time You Reviewed Your Coverage?

Some things can stay on autopilot for years. Your life insurance probably should not be one of them.

Life has a way of changing quietly and then all at once. A new job, a growing family, a new home, a business venture, a divorce, retirement, or even a significant change in your finances can alter the amount of protection your loved ones may need.

That is why an annual life insurance review can be valuable. It gives you an opportunity to step back, look at where your life stands today, and determine whether your coverage still reflects your current responsibilities.

Why an Annual Review Matters

Life insurance is designed to provide financial support to your beneficiaries after your death. But the amount of support your family might need today could be very different from what they needed when you first purchased your policy.

An annual review does not necessarily mean you need to change your coverage. Sometimes, the best outcome is simply confirming that everything is still appropriate.

Other times, a life change may reveal that an update is worth considering.

Your Career or Income Has Changed

A new job, promotion, significant raise, career change, or retirement can all affect your financial picture.

If your income has increased, your family’s lifestyle and financial obligations may have changed as well. You may have taken on additional expenses, increased your savings goals, purchased new assets, or assumed greater financial responsibilities.

Retirement can also be an important moment to review coverage. Your priorities may shift toward outstanding debts, final expenses, estate planning, or leaving financial resources for the people you care about.

And if some or all of your life insurance comes through an employer, changing jobs deserves particular attention. Employer-sponsored coverage may be tied to employment and may not automatically follow you to your next position.

You’ve Started a Business

Launching a business can change both your personal and financial responsibilities.

A new company may involve loans, business expenses, tax obligations, employees, partners, or assets that did not exist when you originally purchased your policy.

Your life insurance may therefore deserve another look. Depending on your circumstances, you may want to consider how your death benefit could support your family, address certain obligations, or fit into your broader estate plan.

Business ownership can also affect how you think about beneficiaries and the distribution of your assets.

Your Beneficiaries Have Changed

Your beneficiary list should not be treated as a document you complete once and forget.

Marriage, divorce, the birth or adoption of a child, the death of a beneficiary, or changes in family relationships can all make an old beneficiary designation outdated.

Review who is currently listed and consider whether those designations still reflect your wishes.

It can also be helpful to make sure your beneficiaries know that a policy exists and understand how to locate the relevant information when it is needed.

Your Relationship Status Has Changed

Marriage and divorce can significantly change your financial priorities.

After marriage, you may have shared housing costs, debts, savings goals, and other obligations. Your spouse may also depend on your income in ways that did not exist when you were single.

Divorce can create a different set of considerations. You may need to review beneficiary designations, financial responsibilities, and how your children or other loved ones should be included in your plan.

Because legal and policy rules can vary, significant relationship changes are a good reason to review the details rather than assume your existing arrangements still work as intended.

Your Family Has Grown

A new child can transform your financial priorities overnight.

Whether you have welcomed a baby, adopted a child, or taken on responsibility for another dependent, your family’s future expenses may have increased.

Think beyond today’s bills. Childcare, education, housing, healthcare, daily living expenses, and other costs can continue for many years.

A life insurance review can help you consider whether your existing death benefit still provides the level of financial support your growing family may need.

You Bought or Paid Off a Home

A home purchase can introduce one of the largest financial obligations many families take on.

If you have recently purchased property, consider whether your current coverage would provide enough financial support for your beneficiaries to manage the mortgage and other housing expenses.

The opposite can also be true.

If you have paid off your mortgage, refinanced, downsized, or otherwise changed your housing situation, your financial needs may have changed as well.

Your Health or Lifestyle Has Changed

Health changes can also be a reason to revisit your broader insurance strategy.

A significant change in health may affect your future insurance options, depending on the type of coverage you are considering and the insurer’s underwriting requirements.

Positive lifestyle changes may also be worth discussing with an insurance professional. In some circumstances, factors such as quitting tobacco use or other improvements may influence eligibility or pricing for new coverage.

However, an existing policy does not automatically change because your health changes, so review the actual terms of your coverage before making assumptions.

Your Policy Review Checklist

An annual review can be relatively simple. Start by asking a few practical questions:

  • Is the death benefit still appropriate? Consider your family’s current income needs, debts, assets, and future expenses.
  • Are your beneficiaries correct? Make sure the people you want to receive the benefit are properly listed.
  • Does your policy type still make sense? Your financial goals may have changed since you first purchased coverage.
  • Are the premiums still affordable? Make sure payments remain manageable within your current budget.
  • Is the policy in good standing? Check that premiums are current and that the policy is not at risk of lapsing.
  • Have new options become available? Ask whether your insurer offers features, riders, or coverage options that may be relevant to your current situation.
  • Have your major financial circumstances changed? Review new debts, assets, businesses, properties, dependents, and other obligations.

Think of It as a Financial Check-In

Reviewing life insurance does not have to be complicated or stressful. Think of it as an annual financial check-in—a chance to compare the life you planned for with the life you are actually living.

You may discover that your current policy still fits perfectly. Or you may find that your income, family, assets, or responsibilities have changed enough to justify a closer look.

Either way, understanding where you stand can make your broader financial plan clearer.

Keep Your Coverage Connected to Your Life

Your life insurance should reflect the people and responsibilities that matter to you today—not simply the circumstances you had when you first signed the paperwork.

Set aside time once a year to review your policy and revisit it whenever a major life event occurs. If you are unsure what has changed or what your options are, a licensed insurance professional can help you understand your existing coverage and explore potential adjustments.

Life keeps moving. Your financial plan should have room to move with it.

AI-Powered Health Claims: 3 Factors for Success

Artificial intelligence has the potential to fundamentally change how health insurance claims are managed. It can help insurers process information faster, identify patterns earlier, reduce administrative friction, and create more consistent experiences for policyholders.

But technology alone does not create transformation.

Successful modernization requires insurers to rethink how work is performed, prepare people for new ways of working, and redesign the digital environments where decisions are made.

A useful framework is to think of AI-led modernization through three connected priorities: Reimagining the work, Reshaping the workforce, and Redesigning the workbench.

Together, these principles can help insurers build claims operations that are more agile, resilient, transparent, and capable of delivering measurable value at scale.

1. Reimagine the Work

The first step is to rethink the work itself rather than simply automate existing processes.

Put Data at the Center

Health claims generate and depend on enormous amounts of information. Bringing relevant data together—from claims records and medical documentation to healthcare-provider information—can give insurers a more complete view of each case.

Better-connected data can support more informed decisions throughout the claims journey, while also helping customers and healthcare professionals understand what is happening and what comes next.

The goal is not simply to collect more data. It is to make the right information available at the right moment.

Change the Operating Model, Not Just the Technology

Installing an AI solution without changing the underlying process can limit its impact.

Claims modernization may require insurers to rethink workflows, responsibilities, decision points, escalation procedures, and the way teams interact with technology.

AI should therefore be viewed as an opportunity to redesign operations—not simply as another software layer added to an existing system.

Start With Focused Opportunities

Large-scale transformation does not have to begin everywhere at once.

Targeted pilots can help insurers test new capabilities in specific processes, teams, or customer journeys while establishing measurable outcomes.

Potential starting points could include digital claims submission, automated document processing, intelligent claims assessment, or expanded automation for straightforward cases.

Early successes can demonstrate value, uncover practical challenges, and provide lessons for broader implementation.

2. Reshape the Workforce

AI may automate portions of claims work, but people remain essential.

The future claims workforce will increasingly combine human judgment with machine-generated insights and recommendations.

Keep Humans in the Loop

Human oversight is particularly important when decisions are complex, sensitive, or outside the patterns an AI system has been trained to recognize.

Claims involving unusual medical documentation, eligibility questions, potential fraud, or other edge cases may require experienced professionals to review and challenge automated recommendations.

Human feedback can also help improve AI systems over time.

The objective is not to remove people from the process. It is to give them better tools and focus their expertise where it creates the most value.

Make Change Management Part of the Transformation

Even highly capable technology can fail to deliver its potential if employees do not understand how to use it.

Claims professionals may need new skills, including working effectively with AI tools, writing precise prompts, interpreting model outputs, and making controlled adjustments to digital workflows.

Training should therefore be considered part of the implementation itself rather than something added after the technology is deployed.

Build Employee Ownership

Successful transformation requires more than technical approval.

The people who actually perform claims work understand the practical challenges that systems need to solve. Involving employees early through workshops, process-design sessions, and feedback loops can reveal opportunities that may not be visible from a technology perspective alone.

When employees understand the purpose of a new system and have a role in shaping it, adoption becomes more practical and meaningful.

3. Redesign the Workbench

The final piece is the environment in which claims professionals work.

Modernization requires more than choosing an AI model. It requires an architecture that allows data, applications, people, and AI capabilities to work together.

Choose Technology Around the Business Need

Insurers have increasingly more technology choices, from integrated platforms to specialized solutions.

The right approach will depend on the organization’s existing architecture, strategy, data environment, risk requirements, and long-term goals.

Modular architectures can allow insurers to combine specialized capabilities rather than relying on one system to solve every problem.

APIs, cloud infrastructure, and effective ecosystem integration can make these components easier to connect and evolve.

Strong vendor management is equally important as insurers become more dependent on external technology providers.

Combine AI With Traditional Analytics

New AI capabilities should not replace proven analytical techniques simply because they are newer.

Historical claims data, comparable cases, healthcare trends, and established analytical models can provide valuable context for identifying unusual patterns, potential overpayments, underpayments, or suspicious activity.

The opportunity lies in combining these capabilities rather than relying exclusively on rigid rules or treating every claim in exactly the same way.

Treat Data Migration and Testing as Critical Work

AI systems are only as reliable as the data and processes supporting them.

Moving data from legacy systems into a new environment requires careful planning, clear ownership, extensive validation, and rigorous testing.

Testing with real-world transactional data can help insurers evaluate whether models perform accurately across different cases and identify potential issues involving fairness, transparency, explainability, or consistency.

Responsible AI should be built into the modernization process from the beginning.

Control the Scope

Ambitious technology programs can quickly become complicated.

Generative AI and other emerging technologies create new possibilities, which can make it tempting to expand a project before its original objectives have been achieved.

Defining a clear baseline scope, agreeing on measurable outcomes, and establishing decision-making responsibilities can help prevent unnecessary complexity.

A disciplined implementation does not limit innovation. It creates the conditions for innovation to scale.

Build a Digital Core That Can Grow

Ultimately, insurers need an architecture that allows successful experiments to become repeatable capabilities.

A strong digital core can connect data, applications, AI tools, workflows, and governance mechanisms across the organization.

Instead of maintaining isolated AI pilots, insurers can build reusable components that support multiple claims processes and business areas.

This can reduce duplicated investment, improve consistency, strengthen oversight, and make future innovation easier to implement.

The A.R.T. of Modern Health Claims

AI-led claims modernization can be viewed through three connected goals:

AI-powered — using intelligent technology to improve decisions, automate appropriate work, and uncover useful insights.

Resilient — building operations and technology that can adapt to changing volumes, requirements, risks, and customer expectations.

Trusted — ensuring that AI-supported decisions remain transparent, explainable, responsible, and subject to appropriate human oversight.

The three elements reinforce one another.

AI without resilience can create fragile systems. Resilience without trust can undermine adoption. And trusted technology without meaningful modernization may fail to deliver sufficient value.

From Individual Pilots to Enterprise Transformation

The insurance industry is already moving toward greater automation, digitization, and workflow modernization. Organizations that successfully connect these capabilities can potentially improve claims efficiency while creating smoother experiences for customers and business partners.

However, there is no universal blueprint for modernizing health claims.

Every insurer operates within a different combination of legacy technology, regulatory requirements, workforce capabilities, data quality, customer expectations, and business priorities.

The most effective transformation therefore begins with context.

Rather than asking simply, “How can we add AI to claims?”, insurers should ask:

“How should claims work differently when AI, data, people, and technology are designed to operate together?”

That question shifts modernization from a technology project to an operating-model transformation.

And that is where the larger opportunity lies: not simply processing claims faster, but creating a health claims experience that is more intelligent, adaptable, human-centered, and ready for what comes next.

Finding Financial Peace Through Thoughtful Planning

Few conversations are easy when they involve the end of life. Yet leaving important financial and personal decisions unaddressed can place an unexpected burden on the people you love.

End-of-life planning is not about focusing on the inevitable. It is about making your wishes clearer, organizing important information, and giving your family a practical roadmap to follow during an emotional time.

A thoughtful plan can address everything from beneficiaries and financial accounts to legal documents, insurance, and final arrangements.

1. Review Who Will Receive Your Assets

One of the first steps is understanding who you want to benefit from your estate.

Beneficiary designations can appear on life insurance policies, retirement accounts, investment accounts, and other financial products. These designations may also need to be updated as your life changes.

Marriage, divorce, the death of a beneficiary, the birth of a child, or other major family changes can all be reasons to review your designations.

Keeping this information current can help ensure your assets are directed according to your wishes and may make the process easier for the people handling your affairs.

2. Consider Life Insurance as Part of the Plan

Life insurance can provide financial resources to beneficiaries after the policyholder dies.

Depending on the policy and circumstances, the death benefit may help loved ones manage expenses such as funeral costs, outstanding debts, household bills, medical expenses, housing costs, or other financial obligations.

It can also provide surviving family members with greater flexibility as they adjust to life without the person who previously contributed income or other financial support.

The appropriate amount and type of coverage will vary from person to person, so reviewing your needs with a qualified professional can help you understand the available options.

3. Choose the People Who Can Help Carry Out Your Wishes

Even a carefully prepared plan can leave practical decisions that need to be handled after someone dies or becomes unable to make decisions.

An executor can be appointed to manage the responsibilities associated with an estate, while a power of attorney may allow a trusted person to make certain financial or legal decisions during your lifetime if you are unable to do so.

Choosing these individuals thoughtfully is important. They should understand their responsibilities and be people you trust to act according to your wishes.

4. Put Important Instructions in Writing

Verbal conversations are useful, but important wishes should generally be documented through appropriate legal instruments.

A properly prepared will can outline how certain assets should be handled and identify the people you want involved in managing your estate. Depending on your circumstances, additional documents—such as advance directives or other estate-planning documents—may also be appropriate.

Because laws vary, working with a qualified estate-planning attorney can help ensure your documents are prepared and executed correctly for your situation.

5. Think Through Your Final Arrangements

Final arrangements can involve many personal decisions, and leaving them entirely to family members may make an already difficult period even harder.

You may want to consider your preferences regarding burial or cremation, the type of service you would like, the location, or other meaningful details.

Some people choose to discuss these preferences with a funeral professional and explore costs in advance. Pre-planning may give your family a clearer understanding of what you wanted and help them make decisions without having to guess during a difficult time.

Documenting your preferences can provide additional guidance, although not every instruction will necessarily have the same legal status as provisions in a formal will.

6. Organize the Information Your Family May Need

A plan is most useful when the right people know where to find it.

Consider organizing copies of important documents and information, including insurance policies, financial accounts, estate documents, contact information for professionals, and instructions for accessing relevant records.

You do not necessarily need to share every private financial detail with everyone. Instead, make sure the appropriate trusted people know what exists and how to locate the information when it is needed.

Bring the Right People Into the Process

End-of-life planning can involve several areas of expertise.

An estate-planning attorney can help with wills, trusts, powers of attorney, and other legal documents. A financial professional can help you understand your assets, liabilities, insurance, and broader financial picture. A life insurance professional can help explain coverage options and how beneficiaries may receive benefits. A funeral professional can assist with planning and understanding final-arrangement choices and costs.

These professionals serve different roles, and depending on your circumstances, you may need one, several, or none of them.

Planning Ahead Is an Act of Care

End-of-life planning may feel uncomfortable, but avoiding the conversation does not make the practical decisions disappear.

Taking time to organize your wishes can give your loved ones clearer direction when they may be dealing with grief and difficult decisions. More importantly, it allows you to make thoughtful choices while you are able to consider them calmly and deliberately.

Planning ahead is not about dwelling on the end. It is about giving the people you love greater clarity when they may need it most.